About rag & bone. Founded in 2002 in New York, Rag & Bone has established itself as a successful brand in the international fashion world. The brand expertly combines authentic heritage with modern details, specializing in denim and creating wearable clothing. Since its inception, Rag & Bone has launched collections for both men and women, earning a reputation for versatile, high-quality designs. Known for its bold yet understated New York aesthetic, Rag & Bone offers designs that effortlessly blend style and functionality.With 50+ standalone stores in the US, UK, EU, Australia and Japan, Rag & Bone is also available in more than 53 countries through prestigious boutiques and department stores, and online through rag-bone.eu.